March 22, 2017 § 2 Comments
Got this email recently from Windy at US Sailing. Windy is the Youth Recreational Pathways Manager there.
Hope you’re doing well—we met briefly down at the SAYRA Conference in Hilton Head this past January. I’m working on a girls sailing initiative and read in your book that men outnumber women in the sport 7:1. We’ve been using that statistic pretty regularly and I was just wondering how you found it and if you know if it’s changed at all since the book was written.
Here was my response. Windy was kind enough to agree to have it shared here:
Those data came from a wide range of sources: my own interview demographics with a sample of over 5000 sailors globally, industry sources, and club reports from the period from 2005-2008.
The ratio of men to women is changing, but it’s important to understand how. Here is a summary of the current trend: http://sailingmagazine.net/article-1326-you-sail-like-a-mom:-it’s-a-compliment,-not-a-put-down.html
There really is only one fast-growing demographic in the sport today (as far as I can tell) and it is adult women. College programs are doing well, and hereto, the growth is coming from women. Growth among youth programs is tepid (although it’s also majority female). Of course, old while guys (like me) are dying off faster than we can reproduce.
My guess is that we’re only 10-12 years from a 50:50 gender tipping point.
Hope this helps,
April 23, 2013 § 2 Comments
If you’ve participated in a Saving Sailing town-call, you’ll recall talking about how sailing (and other important outdoor experiences) suffer under the media avalanche that buries most kids. Of course, the problem transcends sailing. Schools, family and neighborhoods have been crushed too.
I’ve started a new blog called FamilyNeighborhoodSchool.com to study the problem and discuss solutions. I hope you’ll follow it too.
– Nicholas Hayes, Author of Saving Sailing
Have you ever witnessed a kid fast forward through the previews on a rented DVD, or call out Britney Spears swigging a Pepsi as a ploy to get you to consume more corn syrup? Not all kids know advertising to be propaganda, but taking the lead from an adult, some do. Credit the young mind with the ability to grasp symbols and metaphor and see through distortion or exaggeration. When abstract thinking develops, bright colors and catchy music might still attract attention, but a kid can understand that it might be toward something being sold. Kids are smart.
To be clear, advertising messages do shape public opinion, especially those of the impressionable or the emotional. But like emotions, messages and public opinion are fleeting; they are just words, pictures, and fads that fade or shift with time. The impressionable grow up. The emotional find new cares.
Measured in durability over years, messages pale in comparison with experiences in defining who we are, what we believe, and how we act throughout our lives.
Kids don’t become what they see on TV or the Internet. They become what they do. Read more.