Diversity Begins with Spirit

May 2, 2014 § Leave a comment

Seen first in Spinsheet Magazine.

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There has been a lot of recent chatter about creating diversity in sailing. US Sailing gave the subject top billing at their latest conference. On the surface, the theme of the year, sailing’s cause célèbre, seems to be that if America’s skin is darkening, evidenced by the last two elections and demographic trends, so too should sailing’s. This is inarguably true, but let’s not underestimate the enormity of the task ahead.

Search the words “sailing” or “yachting” on Google and often they’ll come attached to a string with words like “elite,” “club” or “exclusive”. While there are outliers among us, sailing isn’t starting from a position of authority on the subject of enthusiastically engaging people other than old white men like me to participate.

Diversity isn’t something you brand and then switch on. It’s something you are. You don’t become diverse when you market to people who are different from you and hope they show up. It’s a condition where different people agree to be together because experiences, both in lifetimes and across generations, prove that it’s worth it. It’s not a temporary meeting at a neutral safe harbor. Once it starts, it continues. Once engaged, diverse groups manage the tensions that come from mixing alternate viewpoints. It’s hard to stay together, but truly diverse groups do.

The Spirit of Bermuda, and some of its crew, shown here, tell us how. Read more here.

Diversity Begins with Spirit

 

Every year Zephyr 2.0 seems to have more sailing fun

January 12, 2014 § Leave a comment

Dave Erwin and friends on Team Zephyr 2.0 star in their own sailing movie. Nobody has more fun than this crew in New Orleans. #gosailing.

Video >> David Erwin, NOYC
Music >> Terry McDermott Music

Aussie sailing club shows how families can #gosailing

December 2, 2013 § 1 Comment

This is what  the Sandrigham Yacht Club – one of Australia’s largest –  is doing to promote sailing, family participation and membership. Perhaps you’ll find a nugget for your own organization. Thanks to Ross Kilborn, a great sailing friend from down-under, for sharing this video.

“What pushes middle school students…

October 30, 2013 § Leave a comment

…is the unexpected experience of someone taking them seriously.” – Paul Tough

This simple but clear idea is one of many nuggets in a terrific book that I recommend to anyone interested in mentoring or making a difference with young people. Teachers, sailing school and junior program directors would be well served to read How Children Succeed: Grit, Curiosity, and the Hidden Power of Character, by Paul Tough. Get it here:

Best book review ever

October 29, 2013 § Leave a comment

The Saving Sailing adventure has been nothing if not gratifying. And this reader review makes me smile every time I read it.

My wife, a non-sailor, read this book, and now she has a much better understanding of my passion for sailing. She is keen to sail with me and the kids this summer.

Bingo.

Read the whole review here.

AC34’s Impact on Sailing

October 17, 2013 § 5 Comments

Was AC34 a success? Larry said it changed everything. And the sailing media frenzy wouldn’t have been bigger had Miley twerked from Oracle’s aft rail.

But the early results are trickling in, and measured on its impact on public interest in our favorite activity, this America’s Cup barely registered.

If you were going to try to learn more about sailing after seeing an AC34 race, you’d google “sailing.” So to find out how many people did, let’s look at Google Trends based on the word “sailing”.

Google Trends: "sailing"

Google Trends: “sailing”

The persistent downward trend in sailing is widely known and many good folks are doing their best to reverse it. But wouldn’t you expect an uptick at the end of 2013 when the AC34 was happening, followed by new subsequent interest? Focus on the past 12 months:

Google Trends: "Sailing", 2013

Google Trends: “Sailing”, 2013

That blip (A) in September is the news of Oracle’s win.

Now compare the last three years. 2013 is down from 2012 and 2011. The spike (C) in 2012 was the Olympics.

Google Trends, "sailing", 2013, 2012, 2011

Google Trends, “sailing”, 2013, 2012, 2011

I draw three conclusions from these data:

1.) Youtube doesn’t inspire participation any more than cable TV or broadcast. A few people buy tennis rackets right after Wimbledon, but the long term trend in the sport is unaffected. Moreover, people who #gosailing turn off their screens to do it.

2.) Old sailors are the majority of AC watchers, and our numbers are tanking. The opportunity was to engage new sailors, and it didn’t happen.

3.) Organizers and sponsors never understood the Facebook generation’s sailing aspirations and they either missed or deliberately dissed the new demographic that is leading a #sailingrevolution today.

Or, perhaps, it was how it appeared: an entertainment event; a spectacle meant to make viewers, as opposed to a teaching moment designed to inspire sailors.

But hey, those boats were awesome! Gimme somuthat trickle down.

Mastering Local Sailing Conditions (Like Doug Drake Did)

September 30, 2013 § 1 Comment

Mastering Local Sailing Conditions

You can swipe your iPad’s weather app, or your can go out on the water and feel the sea breeze, like the master Doug Drake did. Read about it in this month’s Spinsheet. Click here: http://issuu.com/cdeere/docs/oct_ss_2013/59?e=1086782/5034887

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