February 4, 2014 § 4 Comments
The fastest growing and most active group entering sailing is made up of active outdoorsy adult women. (For decades, most sailing newcomers were boys.)
But Sailing’s adult female newcomer is rightly skeptical that membership in a club is necessary to her sailing. Why fight through a thick residue of archaic attitudes when your mission is to go blast reaching with your friends and then post clips?
So like the disruptive new technology that reshaped the America’s Cup, this new demographic is shaking sailing’s traditional institutions – sailing and yacht clubs – to their core.
Read more at Sailing Magazine.