Three bold moves breathe new life into the “fun” regatta
September 13, 2013 § 1 Comment
About once a week, we get an email from someone who is tired of the sailing status quo and is looking for ideas to make their next event better. In this case, a club on the West Coast struggled with declining participation in a so-called “fun” youth regatta.
——— Reply ———–
Sorry your regatta didn’t go as well as you hoped. In the larger picture, there is no scarcity of kids in sailing. The missing ingredient in sailing is the parent, who, as you have said, is usually relegated to volunteering.
Here are three bold moves that I have seen work miracles in many cities and clubs:
1.) Don’t use the words regatta or fun. One is off-putting. The other is self-evident. “Games” is a good alternative word and solid footing for innovation, but you might think of another. New and different games are the most fun and engaging. Assemble your team to invent new games and try new flavors. Have the players weigh in. Give credit to the inventors and keep refining. Everything is on the table.
2.) Don’t exclude the parent, in fact, make the event family centric, that is, everyone, every age, every skill level, every gender sails. If the kids end up teaching the parents, you’ve just doubled your numbers and created the most lasting memories (and dedicated sailors.) Might you have to try different boats? Sure. Is it hard to get them? Never.
3.) Rethink every outcome. Old social statuses don’t matter anymore. Trophies and podium visits pale in comparison to youtube action clips and personal facebook albums and sailing tweets. The opportunity that sailing organizers have today is mind-blowing: every person sailing can star in their own movie! Some will be funny. Others heroic. Others inspiring. This is the point of ignition for viral marketing and leads to massive gains in interest, participants and more innovation.
Recent research shows that millennials like and want to be with their parents. Studies of adults 30-55 shows that they want to engage their kids and not waste time in cubicles, behind windshelds or screens. The new family unit is ready to trade money for time and purchases for experiences. Sailing is an ideal environment to accomplish both. Design your event to make it possible.
Best of luck to you!